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EMERGING FASHION TRENDS SET TO DOMINATE 2024

May 24

6 min read

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The most talked about collection at the spring/summer 2024 fashion shows was the one that wasn’t there. Phoebe Philo, yet to unveil the first fruits of her eponymous line, which had been originally slated to debut online in September some six years after she departed Céline, dominated the fashion news cycle throughout the month. As the spring/summer 2024 fashion trends piled up, designers waited nervously to see if their collections would be eclipsed by a spontaneous digital drop from a woman many revere as fashion’s messiah.


“With terms like vanilla girltomato girl, mob wife, and hot librarian being thrown around, it seems as if fashion is becoming more about cosplay than practicality right now, and that’s the fun part. If every item you wear becomes part of your character, that mindset can help make fashion less intimidating to some, and more exciting for others. All you have to ask is, “Would a hot librarian wear this.”

 

2024 will see us through another year of the chicken or the egg debate: Do runways still determine trends or does social media? At least for us at we’re looking to the professionals. For 2024, we’re seeing bold silhouettes, light and bright colors, and definitely the aforementioned character-driven aesthetics. You may have your own personal style, completely unique to you, but the world of fashion is becoming more and more compartmentalized. The good news is that with a variety of cores to choose from, you can change your vibe to fit your mood. The question is: Who do you want to be today.


Set against that demoralising disparity, and an equally sobering economic and political backdrop, designers played it safe for spring/summer 2024. The palette was muted, with black and white blotting out the colour-box brights that typically come to the fore for summer collections. Retina-searing red was one of the few tones that managed to make it through the muzzled colour wheel. The post-pandemic era of body positivity – and the nude looks that came with it – has largely faded, and with it the broader variety of body types that had begun to populate the runways.

 

Short Shorts:

If you can coolly observe the trend for short shorts without your mind immediately replaying that ‘1957’ song by the Royal Teens (or the Homer Simpson homage), well, you’re more culturally robust than we are. Micro shorts pumped down the catwalks in Milan – most memorably opening the new-look Gucci show, now under the direction of Sabato de Sarno – and filtered into Paris, too, at Chanel, Alexander McQueen and Isabel Marant. Think of it as the logical conclusion to autumn’s no-pants predilection.



White Noise:

Will you say yes to the white dress? Ranging from diaphanous and sheer to embroidered and densely-worked, designers signalled a clear shift away from the euphoric shots of colour and frothy pastels that come around every spring with a bevy of swan-white dresses. 


Considering Valentino has become the unofficial arbiter of the It color since its prescient endorsement of hot pink back in 2022, we turned to Pierpaolo Piccioli’s runway once again to get a feel for which shade the fashion house is favoring for the new year. Our findings were as stark as the color itself: white. We’re not talking about the ivory, grayed-out, eggshell whites that are associated with winter. This is the Meghan Markle-approved Husband-shirt, can’t-wear-it-after-Labor-Day levels of bright, unquestionable white. Other designers are also backing the hue in the form of flowy gowns and blouses. Meanwhile, Maisie Wilen and LaPointe are applying it to footwear.



High Rise Trousers:

Trust Jonathan Anderson to define the season’s silhouette. At Loewe, the designer celebrated his 10-year anniversary at the Spanish house by ushering in a new super-high-waisted trouser shape, so high, in fact, that the trousers came with an in-built corset to hold them in place under the bust. The good news: they’re an instant leg-lengthener, as Anderson’s contemporaries at Alaïa, Hermès, Louis Vuitton and Saint Laurent will attest.


The catalyst for spring/summer 2024’s bra-skimming trouser proposition? Jonathan Anderson at Loewe. “How do you twist something, so it’s, ‘oh, yes – I recognise the Oxford shirt and white pair of jeans,’ but then it’s off in a weird way?” he asked. “There’s a subversiveness to [the new trouser shape]. But it’s very civilised.” Part preppy, part matador in line with the Spanish house’s heritage, Loewe women will be teaming their ultra leg-lengthening trews with ultra cropped chunky knits and shirting (the strict inner-workings of these pants means there’s not much room for bunched-up cotton around the back).


Less quirky, more cool, Anthony Vaccarello stripped back Saint Laurent’s signature sexy eveningwear and delivered a completely cotton collection of uncomplicated pieces for every day. Central to the designer’s “clean canvas”? Neatly belted high-risers sometimes worn with louche tanks and sometimes worn with sheer long-sleeved tops – because the YSL muse might be going back to basics, but there’s nothing basic about her.


Even those who rock the low-rise trend seem to still have a place for high-waisted pants in their closets. Lovers of high-waisted pants unite on the feeling that a low rise can make them uncomfortable. Vice president of global design at Levi’s Jill Guenza stated that their Ribcage high-waisted denim is “one of our most in-demand styles for women” in an interview with The New Yorker. In the same article, former model Jesse Kamm stated that wearing low-rise pants never felt right to them and “having structured, high-waisted pants makes you feel sort of hugged right, or supported in some way.” With many women feeling the same way, we are constantly looking for the newest and best ways to style high-waisted pants.

Read More: https://www.glam.com/1369689/high-waisted-pants-trend-style-tips/



Polo Club:

If Mrs Prada says the polo shirt feels right again, who are we to disagree? With Miu Miu riding high as one of the most influential fashion shows on the calendar, prepare to see a lot more of the humble collared cotton style, which was styled with everything from men’s board shorts to ruffled micro-mini skirts, gold brocade shift dresses to sequin-embellished blouses. That country club mood persisted elsewhere, with rugby shirts making an appearance at Dries Van Noten and DSquared2, and flip-flops and spa towels accessorising looks at Chanel and The Row respectively. The key to making it feel effortless? Just remember to muss up your hair. No one likes a prim prepster.

One of the biggest Polo trends in 2024 is the rise of “oversized” shirts, which offer a relaxed, more comfortable fit. They look excellent when paired with slim fit shorts and pants, to create a unique contrast. Similarly, cropped polos are becoming more common in the women’s fashion industry.


If you want a more polished look that won’t have people wondering if you’ve taken up lacrosse, then pair your polo with a tailored blazer in grey, navy or black. In the November issue, Laura Hawkins, British Vogue’s acting European associate features director, paired a burgundy striped polo shirtdress by Miu Miu with a boxy grey jacket. “If your style mediates somewhere between sporty and sleek, may I propose to you the polo shirt and tailored blazer combination,” she explains of her new love of the polo shirt. “A bit preppy, a lot polished, I’ll be wearing Miu Miu’s iteration all season long, accessorised with mules for a cocktail bar and retro trainers at my desk.


Sheer Skirts:

After several seasons of sheer wafting gowns and lingerie-inspired details, the sheer skirt takes spring’s spotlight as a racy look to trial for day or night. Altuzarra lent it ladylike edge, pairing sheer pencil skirts with soft crew-neck sweaters and top-handle bags, a combination that showed up at Carolina Herrera, Coperni, Givenchy and Carven. If that feels a little frou-frou, double up sheer layers and style it with a bomber jacket and chunky belt, as seen at Louis Vuitton.




As you wrap up in as many layers as possible and eagerly sip a piping-hot festive drink, the phrase “sheer clothing” will likely send shivers down your spine. Yes, it’s the season of wool and cashmere. But hear me out, because this particular trend deserves your attention no matter how low the temperature. Sheer skirts have been trending since early 2023, but we’ve seen them reach new heights in the lead-up to party season. So much so that, dare I say it, the trend has even replaced jeans as the festive-season staple. These peek-a-boo skirt styles lend themselves to elevated everyday looks—worn with sneakers and a longline knit, for example—and daring nighttime ensembles that leave lacy underpinnings on display.

May 24

6 min read

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